Commissioning guide · 7 min read
How to Commission Custom Calligraphy Artwork in Islamabad
A step-by-step guide to commissioning custom Arabic or Urdu calligraphy artwork, including the brief, size, budget, timeline and delivery.
By Urusa Azad · Islamabad, Pakistan
What a custom calligraphy commission can include
A commission begins with a work made for a particular person, place or occasion. You may already know the exact Arabic or Urdu text, or you may only know the feeling you want the room to hold. The brief can define the language, composition, colour, dimensions and materials while leaving the artist room to make visual decisions.
Common reasons for commissioning include a wedding or anniversary gift, a new home, an office interior, a family phrase, or artwork sized for an architectural feature. A clear purpose helps the artist understand whether the piece should feel intimate, ceremonial, calm or visually dominant.
Prepare the wording carefully
Send the exact text in writing and identify its source. If you want a Quranic verse, include the surah and verse reference. If the wording is a personal Urdu phrase or a name, confirm the spelling with everyone involved before approving it. Translation, transliteration and calligraphic composition are separate tasks, so say clearly what kind of help you need.
Short text often gives the artist more freedom to create a strong, spacious composition. Long passages can work beautifully but may need a larger surface or a more legible script. If you are unsure, ask the artist to suggest an appropriate length for the wall size and desired viewing distance.
Share the wall, room and desired scale
Measure the wall and send a straight photograph that includes nearby furniture. Add the dimensions of the sofa, console, bed or niche beneath the proposed artwork. The artist can then advise whether one large piece, a vertical format or a pair will create the right balance.
Also describe the room’s light and palette. Gold leaf changes dramatically between daylight and warm artificial light. A black and metallic painting may become a strong evening focal point; a pale textured work can remain quieter. Rather than matching every furnishing exactly, aim for a relationship between the art and the room.
Agree on materials, budget and timing
The price of a handmade commission depends on scale, surface preparation, complexity and materials. Genuine metal leaf, layered texture and large canvases require additional labour and handling. Share a realistic budget range at the beginning so the artist can propose an appropriate size and finish instead of designing outside the project’s limits.
Ask for an estimated completion window and allow extra time for drying, sealing, photography and shipping. If the work is a gift, give the real event date rather than only the preferred delivery date. Handmade work should not be rushed at the final stage, particularly when textured layers or protective finishes need time to cure.
- Exact wording and language
- Wall photograph and measurements
- Preferred size or available width
- Colour and material references
- Budget range and required date
- Delivery city and framing expectations
Understand the approval process
Ask what you will approve before painting begins. Depending on the artist’s process, this may be a written brief, a broad composition direction or a digital placement sketch. Handmade surfaces evolve as they are built, so a final painting will not look identical to a screen mock-up. That variation is part of commissioning original work.
Decide in advance how many changes are included and when the text, size and palette become final. Late changes can require a new canvas or substantial reworking. A concise written summary protects both the client and the artist from misunderstandings.
Delivery, care and installation
For delivery outside Islamabad, confirm how the work will be protected and whether the frame is suitable for courier handling. Large canvases may need custom packaging. When the parcel arrives, inspect the exterior, photograph any damage and open it carefully without cutting toward the painted surface.
Before installation, check the wall material and use fixings rated for the artwork’s weight. Avoid placing an original directly beside a heater, in persistent moisture or under harsh direct sun. Dust gently with a clean, dry, soft cloth and follow any care guidance supplied with the piece.
Starting a commission with Eternal Obsessions
Eternal Obsessions accepts Arabic, Urdu and other custom-text enquiries through its commission form. The form gathers the text, preferred style, dimensions, budget and timing in one place, helping the studio respond with a focused next step. You can also send the completed brief through WhatsApp.
The Islamabad studio works by appointment. If you are selecting for a specific interior, include a wall photograph with your enquiry and mention whether you need delivery elsewhere in Pakistan. The goal is not simply to fill a wall, but to make a piece whose scale, language and surface belong in that space.